Hashingiwe ku isesengura ry’ibidukikije n’isoko, mu by’ukuri, ibibazo n’ivuguruzanya mu bucuruzi bw’ibikoresho byagaragaye neza. Igihe ni uburyo bwo kurokoka ibihe bibi by’isoko kugira ngo utsinde ahazaza, naho umwanya ni uburyo bwo kubona umugabane w’ibicuruzwa byinshi bishoboka mu gihe cy’inyungu nke.
None se ni ibihe bintu birusha ibindi guhatana mu bacuruzi b'ibikoresho?
Nk'ubucuruzi bw'inyongeramusaruro, umwanditsi yigeze kwandika mu gitabo cye cyitwa “False Proposition? Nk'uko byavuzwe mu nkuru igira iti “Ubucuruzi bw'ibikoresho by'ubwubatsi kuri interineti”, ishingiro ryayo ni umuhuza w'imiyoboro, ariko inatanga agaciro kenshi, kimwe ni ukubona abakiriya, kandi itsinda ry'abakiriya bashobora gukenerwa baboneka mu gace runaka; ikindi ni ugukwirakwiza ibicuruzwa, bigatuma ibicuruzwa bya kure bikwirakwizwa ku bakiriya; icya gatatu ni serivisi, ikaba ari serivisi y'ubumenyi bw'umwuga cyane yo gusuzuma neza ibicuruzwa abakiriya bakeneye kandi bihendutse mu bikoresho bidasobanutse; icya kane ni isano iri hagati y'ibicuruzwa nyuma yo kugurisha n'uruhererekane rw'ibyemezo na serivisi. Ni icyizere. Uruhererekane rw'ibyemezo rushobora kugabanya neza ikiguzi cy'ibikorwa by'ubucuruzi no gufasha abakiriya gukemura ibibazo nyuma yo kugurisha ibicuruzwa.
Kubwibyo, tugomba kubanza gutekereza ku gaciro duha abakiriya bacu, ni ikihe gaciro kidashobora gukurwaho n'abandi banywanyi kandi dufite inyungu igereranywa nacyo, kandi ni gute twakongera izi ndangagaciro?
Icya kabiri, nyuma y'agaciro haza ikibazo cy'igiciro. Nk'ikigo cy'ubucuruzi, inyungu ni yo ntego yacu, kandi amafaranga yinjira ni yo shingiro ry'ubuzima bwacu. Uburyo bwo kurinda amafaranga yinjira, uburyo bwo kugabanya ikiguzi cyacu, uburyo bwo kongera amafaranga twinjiza, n'uburyo bwo guhangana mu irushanwa Gutsinda abahanganye mu Bushinwa ni cyo kibazo cy'ingenzi tugomba gusuzuma.
Akarusho ko kugereranya 1:kugura abakiriya
Ni ba nyiri ibikoresho by'inyongera bangahe bamaze igihe kinini badashyiramo abakiriya bashya, kandi ukwiyongera kw'abakiriya bashya ni kuke cyane ugereranyije n'igihombo cy'abakiriya ba kera? Isoko ryiyongera ni isoko rihagaze, kandi akamaro ko kugura abakiriya karagaragara. Isoko ry'imigabane naryo rigomba kubona abakiriya. Niba ufite abakiriya benshi, abandi bazagira abakiriya bake. Byongeye kandi, ugomba kwita cyane ku gihombo cy'abakiriya kurusha mbere, kandi ntushobora gucukurwa n'abo muhanganye.
Urujya n'uruza rw'abantu ni isoko ry'ubucuruzi. Mu bihe byashize, abakiriya bazaga aho uri, kandi uwashyizeho icyapa kugira ngo abantu barebe ashobora kubona amafaranga. Nyuma, iyo urujya n'uruza rw'abantu rwahuriraga mu isoko, washoboraga no kubona amafaranga ufunguye iduka mu isoko ry'ubucuruzi utegereje ko abakiriya baza. Igihe cy'ibyishimo kimaze kurenga, cyahindutse gushaka abakiriya, gutwara imodoka kugira ngo ubasure, no kujya kubasura unyuze mu nzira; hanyuma urujya n'uruza rw'abantu ruba kuri WeChat, kandi abakiriya bishingikiriza ku matsinda ya WeChat no ku munwa.
Mu by'ukuri rero, aho abakiriya benshi bahurira, abacuruzi b'ibikoresho by'ikoranabuhanga bagomba kujya. Nta gushidikanya ko Douyin na WeChat ubu ari ahantu hahurira abakiriya benshi. Niba udahora ubona abakiriya kandi ukabyaza umusaruro ibigezweho, ntacyo bimaze kuvuga ku bundi buryo udafite abakiriya.
Icyifuzo cy'umwanditsi ni uko abacuruzi bagikora ibikoresho by'inyongera mu 2022 bagomba kwiga ubushobozi bwo kwamamaza no kugura abakiriya mu gihe gishya, kandi bagomba gukora Douyin no gukwirakwiza amakuru ku giti cyabo, kandi umwanditsi azasobanura birambuye mu nkuru ikurikira. Niba hari urubuga, abakora ibicuruzwa, n'ibigo by'abandi bifite umubare munini w'abakoresha bahendutse nk'ibikoresho, aho abacuruzi ku giti cyabo bazajya baba hazakomeza gukandamizwa.
Inyungu yo kugereranya kabiri:imiyoboro y'amazi
Gukwirakwiza ibicuruzwa ni ikintu cy'agaciro kidashobora kwirindwa. Imashini z'ubwubatsi ni igikoresho cy'umusaruro uko byagenda kose, kandi zizatakaza umunsi nizihagarara, bityo hari icyifuzo kinini cyo gukoresha ibikoresho ku gihe. Bitewe n'iterambere ry'ibikoresho, abakora ibikoresho barimo gushyiraho urufatiro rwo gukwirakwiza imiyoboro, kandi abahuza barushaho gukandamizwa. Biragaragara ko abacuruza ibicuruzwa mu gihugu hose batangiye kugabanya isoko ry'abacuruzi bo mu ntara, kandi abacuruza ibicuruzwa mu ntara bakandamizwa n'abacuruzi bo mu ntara. Irushanwa hagati y'intara naryo riri hose, nko kugabanuka kw'isoko ry'ibice bya Tianjin bitewe n'izamuka rya Beijing, Shenyang, Changchun, Zhengzhou na Shijiazhuang. Nk'umuyoboro w'agaciro k'imiyoboro, tugomba gusuzuma, dukurikije igisubizo cy'ibikoresho, uwo ndi we uhanganye na we (wenda ntakiri umwami ushaje wo iruhande), kandi uwo nshobora guhangana na we (atari ukureba gusa igice kimwe cya mbere mu bitatu).
Inyungu yo kugereranya ya gatatu:serivisi
Mu bihe byashize, ibicuruzwa byari bikomeye, ariko ubu icyuho kiri hagati y’ibicuruzwa cyarushijeho kuba gito, kandi abacuruzi b’ibikoresho batangiye kubona ko bagomba kuba abatanga serivisi. Ntibigoye kubona impamvu zo gusenya ihungabana ry’abakiriya. Hari ibintu bike cyane biterwa n’ibicuruzwa ubwabyo, kandi ihungabana ry’abaguzi rirushaho kwiyongera bitewe na serivisi.
Abacuruzi beza batunganya ibicuruzwa byabo neza kandi bakabibika neza, ariko iki ni icyiciro cyo hasi cy'ubucuruzi. Icyiciro gikurikiraho ni ugutanga serivisi ku bicuruzwa. Guha abakiriya serivisi si ukugurisha ibicuruzwa ahubwo ni ugukemura ibibazo. Tugomba gushinga ikigo cy'ubucuruzi gifasha abakiriya gukemura ibibazo. Icyiciro cyo hejuru ni ugutanga serivisi. Kimwe na Haidilao, serivisi isanzwe, kugira ngo ibashe gukopwa, gupimwa no gukurikizwa. Nitugera kuri iyi ngingo gusa ni bwo dushobora kwigarurira isoko uko bishoboka kose kandi tukagera ku rwego rwo hejuru.
Nyuma yo guhabwa serivisi, ushobora kwishingikiriza kuri serivisi kugira ngo ufate itsinda ry'abakiriya bawe kandi ube mu mwanya udatsindwa; kandi nyuma yo guhabwa serivisi, uba ufite ubushobozi bwo kwigarurira umujyi no gutera imbere ku rwego runini. Mu buryo nk'ubwo, tugomba no kwita ku ivuka ry'ibigo binini n'ibigo bifite ubwo bushobozi.
Akarusho ko kugereranya kane:Icyizere
Kwizerana biragoye cyane kuruta serivisi. Kwizerana biragoye cyane. Iyo ari kinini, ni ikirango. Iyo ukora akazi keza mu kubaka ikirango kandi ukagira ubudahemuka ku bakiliya, ushobora no kubona inyungu runaka; iyo ari nto, ni ikintu umuntu ku giti cye akunda. Umukiriya ashobora kukwizera gusa ariko ntakwizere abakozi bawe. Birashoboka kandi kwizera abakozi bawe aho kwizera ikigo cyawe, kandi iyo agiye, abakiriya bawe nabo barazimira.
Umuntu wese utsindira icyizere cy'abakiriya ku giciro gito ashobora kugaragara ku isoko. Umuntu wese usobanukiwe kandi agacunga iki kintu cyo kugura icyizere ku isoko akakigira ikintu gishoboka ashobora kurema isoko riri hejuru. Abacuruzi bamwe b'ibikoresho bakoresha Douyin kugira ngo bakurure abantu benshi, kandi basanze abakiriya batamenyereye kuri Douyin bafite igipimo cyo hejuru cy'ubucuruzi. Impamvu ni uko videwo ngufi ya Douyin ikwereka nk'umuntu, kugira ngo abakiriya batamenyereye bashobore kukumva mu mpande zose, badakeneye kuva kuri interineti. Ishingiro ry'ukwizera rishobora kugerwaho vuba, niyo mpamvu videwo ngufi zigomba kuba ihame ku bacuruzi b'ibikoresho b'ejo hazaza.
Nyuma yo gusuzuma ibyiza byacu bigereranywa binyuze mu ngingo enye zavuzwe haruguru, tugomba gusuzuma ibyiza byacu bwite mu buryo bw'ubucuruzi, ni ukuvuga kugabanya ibiciro no kongera amafaranga. Tubaho ku giciro gito kandi twongere ibyo twagurishije ku giciro gito. Kuva ku buyobozi buto kugeza ku buyobozi bunoze, kuva kuri serivisi zidasanzwe kugeza kuri serivisi zisanzwe. Iki ni cyo cyiciro cy'ubuyobozi, gifite uburyo butandukanye n'uburyo butandukanye, kandi ni nako iterambere ry'isoko rizana ibisabwa mu buyobozi ku mukinnyi.
Igihe cyo kohereza: Mata-11-2022